Tip: There are endless possible options, but each photo type has a feel to it. Pick the photo option that matches the feel of your event theme.
Promotional Idea: Universal – Any Company. Use your photo booth to help customers engage with your message. Using Pride as an example, you can have customers choose which color on the pride rainbow they are and express why. Two photos are printed, one for the customer to keep and the second can be attached to a piece of decor that becomes the centerpiece of a growing activation.
(T-Mobile’s Voice Your Inner Color Activations produced by M2W at NYC Pride 2016)
Clare Wynne was honored to be a guest on our partner’s Vlog discussing experiential marketing, staffing and glass-side trucks. Thanks to Rod at www.bulldogbillboards.com for having her on!
Rod: This is episode 3 of the Bulldog Vlog where each week I will be choosing a topic, and often plan to bring other industry experts to the show. Today we have Clare Wynn from M2W.
Rod: How did M2W come to be named?
Clare: M2W stands for Marketing to Win and Wynne is my last name.
Rod: This is our episode 3 and you are the first bonafide experiential marketing expert that we’ve had so I’m really excited to have you on and get to pick your brain about experiential marketing. Tell your website to everybody.
Rod: There’s a lot of examples of fantastic out of home advertising here as well. Let’s talk about experiential marketing. How long have you been doing this?
Clare: 17 years with M2W, previously I was with CBS broadcast doing events.
Rod: What’s the first time you ever saw experiential marketing?
Clare: Probably doing Blue Diamond Almonds at NFL or at Super Bowl games.
Rod: One of the reasons why I’m excited to have you on and I’m telling you the truth here: I don’t know anybody in the industry that travels as much as you, gets your hands dirty and involved in the campaigns as much as you do, and has as much fun as you do.
Clare: You don’t?
Clare: A lot of us in the industry are like that.
Rod: I tell you, I travel a fair amount. I don’t have as much fun. It’s not as glamorous as you make it sound.
Clare: It’s not glamorous.
Rod: You take some time, and you and your team seem to have fun and you take some time to smell the roses and I need to learn how to do that better.
Clare: I always tell people I’m really 27 I just look old.
Rod: No you don’t. Tell me what’s some of your favorite experiential marketing campaigns that you’ve been involved with?
Clare: A lot of them actually have to do with very not so sexy clients and not so sexy products. The Cellular phone industry
Clare: We didn’t really have anything chaotic. A lot of times you’re wildly ripping down a door, they broke in. I think the worst thing that ever happened was Macy’s allowed us to go in and do a flash mob for the Blackberries.
Rod: Right. So you got to combine social media with experiential.
Clare: Correct.That’s key.
Rod: Fantastic. You have a lot of brand ambassadors, right?
Clare: We have over 8500 brand ambassadors nationwide to date.
Rod: So they’re part time employees or contract employee?
Clare: They’re both. Ones that are consistent, they are part time employees. The big thing now is you can’t have independent contractors so we’re slowly but surely converting them all over to being employees.
Rod: Do you provide the staffing services to other companies?
Clare: Yes. Absolutely. We’ll see some of the larger agencies that you work with. Some of the big ones, because we’re a pretty small shop, we often contract out. They don’t want to do that. They just want to do the creative and let me tell you, staffing is tough.
Rod: What campaigns are you working on now that you can tell us about?
Clare: You know I’m trying to get Galbani, which is Italian cheese, through another second glass truck. This year, it’s going to be in Chicago. Last year we did it with you in Boston and New York. That’s how we met. I’d love to get your giant glass cube without somewhere in maybe seaport or New York or somewhere like that. Under one of our campaigns.
Rod: We’re in the advertising display cube and that is the XL glass wall truck. That’s the largest vehicle I have. Those would be fabulous cheese marketing cheese.
Clare: They would be. Other things we’re working on is an environmental tool with Blue Diamond almonds, which comes out very soon. We are also working with MoneyGram International. They’re based here in Texas. We do a lot more with them as far as … We call it football. Soccer effects.
Rod: Today on your website for the 3rd time in my life, I watched your video Saving The Universe. I love when the one guy, the lone marketer, is sitting as his computer and turns around and he says, “I got 4 lights today.” Wha wha”. Tell me the inspiration of that video.
Clare: What happens is that everyone tries to get an ROI on everything. You’ve got to have data entry, you’ve got to have names, you’ve got to collect leads. That’s fine but you’ve also got to impress your brand peer on peer so if a female who’s 40 who looks super buff and super cute is selling Quaker Oats rice cakes, she’s going to do great when she sells that to another 40 year old who’s looking buff who wants to either lose weight or wants to be looking good. Peer on peer marketing is fun, it’s exciting, and I think what happens is too many people get tied up in the analytics of how many people came in from my newspaper ad or my email blast or my postcard. But peer on peer, you can literally take them from the street directly into that store to buy a product.
Rod:Remember that you have a choice in your marketing mix so choose to integrate experiential marketing and out of home advertising.
Just when you thought you had Twitter down, a basic understanding of LinkedIn and you finally know how to upload a video to YouTube, the world goes and changes everything! From plug-ins to location-based marketing initiatives to the move to higher bandwidth, there’s change afoot in the world of social media. Star Hall at Entrepreneur.com put together the top social trends of 2011 that I’m now sharing with you. This isn’t to scare you into not using social media – quite the opposite actually. This is to give you the knowledge and power to move forward with your social marketing plan with confidence.
1. Location-Based Marketing: Location services will grow in popularity as people get more comfortable checking in to a business. This will be the result of enhanced safety features — such as privacy options that block your location from public view — and more enticing brand offers. It’s time to acquaint yourself with sites and applications such as Foursquare, Facebook Places and Gowalla. These sites will help you better target prospects’ likes and interests, pique interest and influence purchase decisions by offering discounts, promotions or giveaways when they “check in” to your business.
2. Video Platforms: YouTube might be one of the largest user-generated video-sharing sites on the Internet today, but other platforms will begin to surface that are more business-focused, easier to market videos on and not as crowded. Sites like Viddler, Vimeo and Dailymotion will gain momentum with a stronger focus on live streaming on sites such as interactive broadcast platform Ustream, or streaming straight from blogs.
3. Text Campaigns: As the mobile arena grows, small businesses will continue to move marketing campaigns to mobile phones. Start by incorporating a mobile widget onto your site to help collect mobile numbers through an automated system and create campaigns specific to area codes or regions.
4. For Cause Tweet-a-thons: A Tweet-a-thon is a fundraising campaign on Twitter for which users encourage their followers to tweet about and donate to a particular charitable cause over a specific period of time. These initiatives will gain in popularity as savvy entrepreneurs capitalize on the relationship-building advantages of social media and the good publicity that comes with giving back.
5. The Move to Higher Bandwidth (4G): Say goodbye to 3G. The use of higher bandwidth will not only be a necessity but a demand from busy consumers. Widely becoming recognized with carriers such as MetroPCS, 4G speed allows marketers to get the message out faster with quicker download times. Jump on this bandwidth wagon early and incorporate it into your 2011 marketing plan.
6. WordPress-Based Websites: Open source publishing application WordPress will become the platform of choice. Why? It makes it easier for websites to implement search-engine optimization at little to no cost with plug-ins, which add specific capabilities to software applications. To stay competitive, I recommend that you consider moving your website to a WordPress platform. These sites are user-friendly and do not require knowledge of HTML code.
7. Plug-ins: The use of plug-ins will proliferate, with thousands of new options surfacing monthly. An increasingly popular plug-in is Scribe which monitors and scores your keywords and updates to your site automatically to increase results with your search-engine optimization.
8. Review Sites: Websites dedicated to customer reviews will dominate the social media landscape. Consumers want to be heard, and more importantly they want answers. Sites such as Groubal.com, will achieve this by consolidating common user-submitted complaints and presenting those petitions to businesses, demanding answers for their wrongdoings. Consumers are even creating blogs specifically about teaching people how to complain effectively. This is another reason to monitor conversations about your products and services online. Moving into 2011, make sure you have a plan for how to respond to positive and negative reviews. Remember to respond immediately. Reviews will start to spread like wildfire with these sites.
9. Monitoring Conversations: Show your customers you’re listening and responding. Set up online monitors for your company. You can choose social-media dashboards or keyword-alert services. There are free service sites Hootsuite and Tweetdeck. These dashboards not only allow you to monitor but participate in live conversations. If you haven’t set up Google monitors yet, they’re free. Go to www.google.com/alerts.
10. Presentation Platforms: As teleseminars become overused and tired, interactive web seminar platforms will step in to fill that market need. New presentation platforms such as SlideRocket.com and Prezi.com are incorporating easy-to-build presentation tools with social media, live feeds and video. People online want to see the presenter, not just listen over a bridge line. Choose your presentation platform for 2011 and make sure that it not only streams well but also allows for immediate interaction and cutting-edge presentation tools.