Tim Hortons Sampling Event
10 gallons of coffee sampled
55 dozen donuts sampled
Over 10,000 + coupons draw string bags handed out
M2W partnered with Tim Hortons to build awareness of their local presence around the University of Michigan by sampling fresh coffee and donuts during a football game, using M2W brand ambassadors to get the job done.
Our goal was to entertain consumers before, during, and after the game. Throughout the event we handed out coupons, driving patrons to the closest store location. In order to draw more attention to the brand, our BAs were armed with beverage packs to supply tailgaters with a warm cup of coffee during the pre-game. In addition, we set up an exit sampling area to hand out goodies as people were leaving, providing a perfect opportunity to deliver key message points.