The world of peer-on-peer marketing is bringing amazing results to advertisers. But it’s the people on the front lines that make the difference. We call them our Brand Experts, they are trained on the products and then sent out to talk to complete strangers, in locations that they often have never been in, weather or situations that are too often less than desirable… It is these Brand Experts that make M2W what it is today, one of the nation’s top experiential marketing companies with nearly 20 years of educating via engagements. Human engagements are so very powerful!
This year, based on the fact that EMS 2017 (Event Marketing Summit) where “the best of the best“ are showcased, will hold an official BEST BRAND EXPERT recognition contest, so, I decided that regardless IF one of our “own” received a national award that we have some amazing Brand Experts at M2W and we too want to recognize that their dedication, hard work, and amazing attitude does not go unnoticed! One of those is Jisel Hernandez from San Diego and we honor her with our 2016 BEST BRAND EXPERT award!
Jisel receives a trip with her supervisor, Director Christine Baker to the Event Marketing Summit in Chicago where she will attend a full day of Experiential Marketing Seminars and also the Gala for the EMS AWARDS…the Best of the Best in Experiential.
CONGRATULATIONS TO JISEL HERNANDEZ!
What Jisel’s supervisor says about her:
“Jisel is the “go to person” I always know I can call and ask for her assistance for any type of event project. She is incredibly organized, dependable, punctual, goes the extra mile, always has a smile on her face no matter what happens within an event (such as 100 degree weather and incredibly unwilling consumers to engage or team member no showing she is on the spot getting it covered and the client is none the wiser even to the request of driving a U-Haul to get equip from point A to point B without hesitation.”
Why is she worthy of this honor? – “Not many BA’s are as dedicated and dependable as she is – she never complains, says “No I can’t” and she actually calls us and says WHAT ELSE CAN I DO? She is 100% committed to making everything she touches to be perfect because she cares so much about representing the company, client and her Team well.” – Christine Baker
What types of events does Jisel work on?
She has worked several telecommunication-brand Guerrilla marketing events (street team flyering, backpack banner flyering, etc., to Onsite Grand Opening events and/or store “Swatter” sales events all the way to full throttle Public/Community Tent events such MLB All Star Block Party.
Three Ways that Jisel has exhibited the outstanding attitude that earned her this honor.
- Not blinking an eye when we call her with the request of a client coming to us at 8pm at night requesting a whole grand opening tent/equipment set be delivered an hour and a half away the next morning so the store can execute a grand opening event – oh and by the way, need you to retrieve the equip/supplies from Storage at 6am to make it to the store so the Grand Opening can be executed.
- In the middle of an event, we change completely what she needs to do from working a tent event to throwing on a backpack banner flag and hit the streets and flyer to OHHHH….wait – need you to jump in your car and bring a sign spinner sign to the second location across town!
- She is honest, hardworking, has a heart of gold, never ever will you see her sweat no matter what may go wrong during an event – she jumps in with both feet, has the I CAN attitude and gets the job done….no matter what! Oh yes, and always without a doubt asks us “Is there anything else you need or I may do to help.”
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President of M2W, Inc. an experiential marketing company that performs all over North America. She started m2w in 1998 after realizing that only by forming her own marketing group could she really create the most effective campaigns. With no limits on creativity, M2W sprouted and blossomed into an efficient and innovative force.