At M2W we aren’t just about street teams and handing out “tchotchkies.” We also have an incredible creative department. Taylor Potts and his team do some amazing things. It wasn’t until I was browsing the Internet for some creative ideas for billboards (excuse me, I believe it is called Out-Of-Home media now) that I came across some amazing pieces of complete and utter creativity…that would even make our M2W Creative Team say, “WOW!”
Many of these were anonymously posted on various marketing sites, but a few you will recognize like Bic, Adidas and Cingular (the old ATT).
The key to this type of creativity is to do things BIG! For BIC…and if we can do this (shave a field)…just think what we can do to your face…WOW! Adidas has always been a soccer (European football) leader but to maintain their position as the larger-than-life football brand that’s what they did, a giant football player diving for an Adidas ball directly over your car…impressive and WOW! A simple board mounted at an angle by the billboard company and Silberman’s Fitness Centers more than get their point across. Mr. Clean and Fed Ex Kinkos used simple cross walks and paint to get their point across. Enjoy and if you’ve got some great out-of-home visuals you’d like to share with M2W…we buy great ideas….really. So feel free to contact me at clare@m2winc.com …and let’s talk.
